How To Calculate Your Blog Return on
Hire an Expert Let’s say you hired an expert for $1,000 to launch your blog and spend 2 hours a month (at $100/hr.) to write a posts. Investment = $3400.
Let’s say you paid extra for your expert to design custom graphics or use professional pictures on your site so that your content was visually pleasing, keeping your readers coming back for more.
Let’s say you also paid your expert to setup your blog up so that your articles automatically went out via email to your permission-based email list as soon as you published, and your expert would immediately post them on your social media networks using best practices to get the most engagement for your business. Extra investment = $200/mo.
Total Investment = $6,000 If you launched in January, and had one post a month written, you would have invested $5,800 (rounding up to $6,000) by December, all of which is tax deductible. (Check with your CPA.)
Seems like a big investment doesn’t it?
The Power of Blogging But, it means that you could market your products, promote specials, announce a new service, promote an event, or showcase your business expertise all in one place.
Whenever you handed out a business card or talked to someone on the phone, you could send them to your blog where you could showcase your knowledge, testimonials, or your portfolio. You’d be able to share your unique industry voice through the written word, videos, or pictures.
Your target market would be able to search the internet and find your articles. They could opt in to your content so you could maintain a relationship with them and establish yourself as an expert in your field. They would feel that they could pick up the phone to ask you for advice and because they trust you they would be a prime audience for your new services and products.
All this can happen right from your blog. Once the work is done, your blog can bring you new clients…passively.
Here are all the ways that your blog can boost your business. Your blog can:
1. Build your brand, give brand visibility
2. Sell services and products
3. List testimonials
4. Promote your portfolio
5. Boost expert status via how-to style posts
6. Showcase employees, customers, clients
7. Increase Search Engine Optimization (SEO)
8. Share videos (extra SEO via YouTube)
9. Advertise your bio with current headshot
10. Expose the real, authentic YOU
All this for $6,000 the first year you launched your blog.
One Client per Month
Still too much? Let me ask you this, if your blog attracted one new client per month, what would that be worth to you?
You’d have twelve fresh, new clients to amaze and possibly even new referrals from these original twelve.
Use your Math Skills
Do the math with 12 new clients. What is the lifetime value of a new client? If you only make $500 over the lifetime of a new client (a very low estimate) you would break even year one. If just half of those new clients referred one person you would be ahead $3,000.
Chances are good that building a blog is a low investment for a high return.