For busy entrepreneurs blogging is just another marketing task you don’t have time for – and for some it doesn’t even make sense, you may think, “Who’s going to read it anyway?”
The fact is that 77% of adults research online before shopping for a local product or service (source: Kelsey Group) and 36% of US adults think more positively about companies that blog. (Source: Universal McCann Wave3 research).
Here are three great reasons small business owners should consider making blogging a regular part of their marketing strategy:
- Blogging helps potential customers find you. Blogging is one of the key factors in improving SEO (Search Engine Optimization). Which is huge if you want to show up in Google searches. Search Engines love new content and their “spiders” will crawl sites that post new, quality content more frequently. So the more you post, the more reputable and legitimate your site becomes. In search engine terms that means your chances of getting found when people Google your product or service are much greater.
- Blogging builds trust. Blogging is one of the best ways to reach a large audience of potential customers that you wouldn’t be able to reach offline. By writing quality blogs about your products and services (informational, NOT salesy), your industry, and other topics that interest your target market you will position yourself as someone who is cares about helping others and you’ll become a go-to source for information. Blogging gives small businesses the perfect avenue for showing people that you know your stuff; you’re knowledgeable, friendly, consistent, and maybe even funny!
- Blogging positions you as an expert. In addition to building trust, blogging demonstrates how much you know about your product or service. Blogging is a way to show your target audience that you understand them; you know how to solve their problem or fulfill their needs. By telling stories and giving tips and advice you are not only telling, but demonstrating that you are an authority in your field.