In his recent book, David and Goliath, Malcolm Gladwell argues (yet again) for a new perspective on how we see success. Unlike his earlier book Outliers, which focuses on the unseen factors behind greatness (e.g., a tremendous amount of practice and luck), David and Goliath demonstrates how some disadvantages can actually become huge advantages. Sometimes it’s simply seeing a challenge differently, or with fresh eyes–a strategy that seems to be in the DNA of most successful entrepreneurs.
Deskmag, the online magazine behind the Global Coworking Survey, highlighted three successful entrepreneurs who started their businesses at coworking spaces. One business, Coffee Circle, was able to rent a small amount of space rather than an entire office. Rightly so, Coffee Circle founder Martin Elwert saw major advantages to these beginnings. What his new company lacked in privacy, it gained greatly in collaboration and feedback, which Elwert saw as much more important. Even press coverage was easier to snag by working alongside journalists.
How has thinking differently improved your business? Let us know!