5 Techniques To Get Your Business To Top of Google
There are dead Yellow Pages. Today, if anyone is searching for a business, they would look at one of two places: friends and family, and Google. This friends and the family thing will eventually work out itself if you can turn customers into brand evangelists for your business. The big challenge is Google.
Unfortunately, when it comes to getting to the top of Google, most companies aren't really sure where to start. Either they believe that merely putting up a website would put them high enough in the rankings to be noticed, or they believe that Google's top results are only obtained by "special" companies.
The truth is, your company will hit the top of Google's rankings. It could be simpler than you think, depending on what it is you do and how much competition there is.
Here are five strategies you can use to bring the website of your company to the top of Google rankings:
- Choose the right keywords.
If you're going to accomplish the goal of getting to the top of Google, the goal in the first place needs to be within your control. You need, therefore, to select the right keywords.
This is a method that is highly individualized. If you're a brick and mortar business, you'll probably want to concentrate on regional keywords (more on this below). On the other hand, it may be a bit tougher if you're an online-only company.
You may want to find keywords that really suit your business, but are not so competitive as to make it almost impossible to rank. Don't skimp on testing the keywords; it's potentially the single most critical aspect of search engine rankings.
- Devise a local search strategy.
As we described above, it can be much simpler to achieve a location-focused strategy than to get into the global search engine rankings. This is where companies based locally may have a significant advantage over other companies.
When anyone does a local search, there is a range of strategies you can use to get your company identified, including:
In page names, links, and in your content strategy, use geographic keywords. Request your page from Google Sites. This will put your listing first if someone in your local area actually searches for your business name or your business form.
In local search directories, get identified. This may be as easy as the business listings of the local newspaper, the website of the Chamber of Commerce, or even the page of a visitor's bureau.
More than half of those searching for a local product or service now turn to Google. Getting mentioned in these findings will quickly boost your business.
- Focus on quality content.
Google has long claimed that its mission is to give searchers the most useful and appropriate information possible when providing search engine results. Google is getting better and better at achieving this goal as time goes by.
To many different people, producing quality content means many different things, but common features that you should concentrate on include:
Value Adding. Make sure your visitors really find the content you post useful. This will also help create inbound ties, which in turn will boost your rankings in Google.
Growing readability. Make sure you use proper spelling and grammar. Learn how to create web material, which means short paragraphs, short sentences, and plenty of page white space.
Stop ads put above the fold. One of the recent campaigns by Google has to do with lowering the rankings of pages that use ads above the fold. This should not be a concern unless you're producing substantial revenue from third-party ads.
Keep up to date with the habits of Google, too, so you know what they consider to be quality content.
- Generate backlinks.
This one is tricky. It's not easy to get people to connect to your blog, but it's important to be high in the rankings. Networking is a major part of this process, in addition to producing quality material.
Stop scams with backlinks and paid backlinks, too. Google has learned how to classify these easily and will drop the rankings of websites they suspect are interested in this SEO so-called "black hat"
- Utilize social media.
Social networking platforms such as Facebook, Twitter, and Google+ are wonderful sources of backlinks, and in terms of search engine rankings, Google is giving these sources growing credibility. Create a marketing plan for social media and incorporate it into the overall advertising activities for the website.
It's not easy to get to the top of Google, but it's still not difficult. Carefully follow these five approaches and you can see the search engine rankings increase dramatically.
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