Blog

We all have times when we need a little kick, a reminder as to why we’re working so hard to grow a business, start something new, or switch careers. We long for the blissful perspective of the young while simultaneously seething over their smug naivete. Everyone who is working hard to accomplish something or is […]

Check out this great article about the importance of culture in the workplace. “Culture, like brand, is misunderstood and often discounted as a touchy-feely component of business that belongs to HR. It’s not intangible or fluffy, it’s not a vibe or the office décor. It’s one of the most important drivers that has to be set or […]

  How To Calculate Your Blog Return on Investment (ROI) Hire an Expert Let’s say you hired an expert for $1,000 to launch your blog and spend 2 hours a month (at $100/hr.) to write a posts. Investment = $3400. Let’s say you paid extra for your expert to design custom graphics or use professional […]

One would be hard pressed to find a business or professional that does not employ social media in their marketing and brand strategies. Established businesses, startups, and independent agents all depend on them for outreach. But a social media marketing campaign is only as effective as its audience allows it to be. As in any […]

You put your heart and soul into your business and your working to fulfill your life’s dream…Is your business

Matt Valkovic is the Director of Client Services for CircleBlack, a “fintech” start up based out of Jersey City, NJ. CircleBlack is a mobile wealth management platform for financial advisors, their clients, and retail investors. CircleBlack gives financial advisors the ability to communicate more effectively with their clients, increase revenue by giving advice on held-away assets, […]

If you are – or know – an entrepreneur, freelancer, independent agent, advisor or even an employee who works from home but misses the camaraderie and community of office culture there is a way to work alongside peers while enjoying the convenience and freedom of a home-based business – it’s called coworking.  A Coworking space may be just […]

It’s called Small Business Saturday, but there’s nothing small about its goal to rally shoppers and support local businesses. The initiative continues to gain momentum in this, its sixth year, with a focus on encouraging shoppers to think outside the traditional (gift) box by purchasing not just products, but services (in the form of gift […]

For busy entrepreneurs blogging is just another marketing task you don’t have time for – and for some it doesn’t even make sense, you may think, “Who’s going to read it anyway?”  The fact is that 77% of adults research online before shopping for a local product or service (source: Kelsey Group) and 36% of […]