Have you heard about the marketing benefits of coworking? Particularly if you’re an entrepreneur, solopreneur, or small business owner, coworking could be just the marketing boost your company needs. Here’s why.
1- It addresses your #1 challenge.
The #1 marketing challenge of U.S. companies is generating traffic and leads. Good news: Your coworking community is full of fresh leads. Potential new clients sit all around you, and their clients are your potential clients too.
2- It’s social.
Marketing is all about making new connections, and so are coworking communities. Being sociable is part of coworking. It provides constant opportunities to market your business in a friendly way. Coworking communities are also on social media like Twitter and Facebook, which builds online connections.
3- It goes beyond the screen.
If you run a small business, you probably use a lot of screens: your smartphone, your iPad, your laptop. Coworking allows you to step outside the screen, making new connections in person. These personal connections help you expand your brand while enjoying some downtime.
4- It helps you recruit marketers.
Within coworking communities, there are plenty of great marketers nearby. Chat about marketing with colleagues and get advice from people who understand your challenges. Their insights can help you fine-tune your marketing plan.
5- It allows casual market research.
Bounce new ideas off your coworking friends. Conduct informal surveys. Invite everyone to an after-hours roundtable discussion. You’ll find all kinds of opportunities for market research that helps develop your business strategy.
6- It supports diversity.
One in five U.S. businesses is struggling to target international audiences. If you’re trying to expand your business into other regions or countries, your coworking community can be a great place to start. Join community events. Connect with diverse people and learn more about the markets you’re trying to reach.
7- It offers free advertising.
Almost every coworking community has some type of bulletin board where members can share information. Some keep these notices on the walls; some use an online bulletin board. Either way, it’s easy advertising for your business.
8- It’s a place for giveaways.
Everyone loves free stuff, so set up your workspace with a bowl of free pens or a stack of free frisbees – all with your logo, of course. These freebies create constant opportunities for conversations about your business. It’s all in good fun, and it’s great marketing.
9- It supports business partnerships.
Are you searching for an employee, vendor, or business partnership that would expand your marketing potential? Look right within your coworking community. That’s what Matt Miller from Miller Media did. His first hire was a coworking colleague. Now his business is expanding and flourishing.
10- It stops writer’s block.
Is content marketing part of your plan? If so, you’ll need a constant wellspring of fresh ideas to write about. Your coworking community can provide a wealth of inspiration. Chat with someone for just a few minutes, and they could spark an idea for your next blog post, ebook, or social media post.
11- It provides marketing motivation.
If you struggle to find the motivation it takes to market your business, here’s some good news: 85% of people feel more motivated when they start using coworking spaces. Tackle your marketing plan with a fresh burst of motivation.
12- It’s marketing on a budget.
When you run a small business or startup, money is always a concern. With a variety of membership options, coworking offers a budget-friendly way to expand your business and take advantage of all the marketing opportunities it offers.
To learn more about coworking, connect with Victory Workspace. We’re ready to be your next marketing goldmine.